Tom Lawry

Tom Lawry • January 2, 2024

Genetic Code vs. Zip Code – The Social Determinants of Health

“The future is already here. It’s just not evenly distributed.”

                                               -William Gibson, Futurist

 

With today’s growing array of AI capabilities and the explosive growth in both the types and quantity of data available to help monitor and manage health, here’s a question: Which is a better predictor of health status – your genetic code or your zip code?


Where you live affects how you live. It impacts whether you have access to healthy food, places to exercise, or health services when needed. Your “living location” also affects your personal and family’s economic prosperity based on the availability of jobs, unemployment rates, educational and training opportunities. These “social” factors shape and determine health and longevity across your lifespan.


Social determinants of health (SDOH) matter when it comes to addressing how we improve the health status of individuals, communities, and nations.  SDOH are conditions where people live, learn, and work that affect a wide range of health and quality-of life-risks.[i] Whether at the international, regional, state or local levels, the distribution of money, power, and resources shapes these circumstances. [ii]


Here’s an example: Two 60-year-old women live 10 miles apart in the Washington, DC area. They’ve both been prescribed beta-blockers for high blood pressure, have family histories of Type 2 diabetes, and have missed their last few annual check-ups. Shouldn’t their care plans be the same?


Clinically, they’re identical images. However, one piece of data dramatically tilts the equation. Their zip code. One will likely live 33 years longer based on their location. This dramatic life expectancy gap can be chalked up to differences in income, education, and access to grocery stores.[iii]

Traditional Health Systems have historically used data to understand the physiologic aspects of a health or medical condition. Such data is important in making diagnoses and managing health, but only shows part of the picture. Social and environmental factors are much more indicative of a patient’s health outcome than once thought. One study suggests that 60% of a patient’s healthcare outcome is driven by their behavior and social and economic factors, 10% by their clinical care, and 30% by their genetics.[iv]


Unfortunately, a study by American Health Information Management Association (AHIMA) found that while nearly eight in 10 U.S. healthcare organizations collect social determinants of health (SDOH) data many are not making good use of it because of challenges related to the collection, coding, and use of this clinically relevant data.[v] 


The Color of COVID

Neighborhoods with large populations of Black Americans tend to have lower life expectancies than white, Hispanic, or Asian communities. Such racial differences reflect the places where people live, not the individual characteristics of people themselves.[vi]

The early stages of the COVID-19 pandemic gave voice to these issues. At the beginning of the pandemic, the data showed that Black Americans were twice as likely to die from COVID-19 even though they were a smaller percentage of the overall population.


In taking a closer look, two things became self-evident—first, higher death rates related to where people lived. Second, the “twice as likely to die” was a statistical average. Underneath this average was the true story. In reality, if you were Black and living in Washington DC, you were six times more likely to die of COVID at that time. Living in Michigan meant that you were four times more likely to die of COVID.[vii]


Black communities are less likely to have access to resources that promote health, like grocery stores with fresh foods, places to exercise, and quality healthcare facilities. This is true even in middle-class neighborhoods.[viii] [ix] [x]

A table showing the social determinants of health

Artificial Intelligence (AI) as a Turning Point

AI gives us the ability to better understand and proactively address social determinants impacting health.


To factor SDOH into health planning, health organizations must first be able to identify consumers facing adverse SDOH. Once identified, such factors can be incorporated into personal health management and population health strategies.


AI can help automate the identification of people whose health is likely impacted by their living situation. Opportunities include adding intelligent features to EMRs and proactive assessments of patient populations. Such activities help to identify and triage at-risk populations and enable organizations to build intelligent workflows for referrals and follow-up.


One study found that AI accurately predicted inpatient and emergency department utilization using only publicly available SDOH data such as gender, age, race, and address.[xi]


AI promises to make it more practical to incorporate SDOH into care management and population health strategies. AI can identify consumers whose health issues are related to SDOH and then help clinicians with targeted interventions to help them better manage their health while maximizing the use of resources.


Understanding and incorporating Social Determinants of Health in health planning is at the heart of moving toward healthier citizens and communities. We are seeing a trickle rather than a stampede of activity to leverage the power of SDOH. What can we do to make this go faster?


 For a deeper dive download this free whitepaper from the American Health Information Management Association (AHIMA).


Endnotes:


[i] Centers for Disease Control (CDC). https://www.cdc.gov/socialdeterminants/index.htm

[ii] Outright International at the UN. [ Feb; 2022 ]. 2018. https://outrightinternational.org/content/world-health-organizations-says-being-trans-not-mental-disorder

[iii] Greg Kefer, Zip codes have become a better predictor of health outcomes than genetic codes. Technology may be ready to fix that.Medcity News, August 24, 2021, https://medcitynews.com/2021/08/zip-codes-have-become-a-better-predictor-of-health-outcomes-than-genetic-codes-technology-may-be-ready-to-fix-that

[iv] Shroeder, SA. (2007), “We Can Do Better – Improving the Health of the American People,” NEJM, 357:1221-8

[v] AHIMA White Paper Identifies Opportunities and Challenges with Collecting, Integrating, and Using Social Determinants of Health Data, American Health Information Management Association (AHIMA), February, 2023, https://www.ahima.org/news-publications/press-room-press-releases/2023-press-releases/ahima-white-paper-identifies-opportunities-and-challenges-with-collecting-integrating-and-using-social-determinants-of-health-data/

[vi] U.S. Small-area Life Expectancy Estimates Project: Methodology and Results Summary, NATIONAL CENTER FOR HEALTH STATISTICS, September 2018. https://www.cdc.gov/nchs/data/series/sr_02/sr02_181.pdf

[vii] APM Research Lab. The Color of Coronavirus: COVID-19 deaths by race and ethnicity in the

U.S. Data updated as of June 10, 2020. Accessible via: https://www.apmresearchlab.org/covid/deaths-by-race

[viii] Ibid

[ix] Nicole I. Larson, PhD, MPH, RD Mary T. Story, PhD, RDMelissa C. Nelson, PhD, RD. Neighborhood Environments Disparities in Access to Healthy Foods in the U.S., American Journal of Preventive Medicine. November 03, 2008, :https://doi.org/10.1016/j.amepre.2008.09.025

[x] Rayshawn, Ray, An Intersectional Analysis to Explaining a Lack of Physical Activity Among Middle Class Black Women

Wiley Online Library, September 2014, https://doi.org/10.1111/soc4.12172

[xi] Soy Chen, MSDanielle Bergman, BSN, RNKelly Miller, DNP, MPH, APRN, FNP-BCAllison Kavanagh, MSJohn Frownfelter, MD, MSISJohn Showalter, MD, Using Applied Machine Learning to Predict Healthcare Utilization Based on Socioeconomic Determinants of Care. The American Journal of Managed Care, January 2020, Volume 26, Issue 01. https://www.ajmc.com/view/using-applied-machine-learning-to-predict-healthcare-utilization-based-on-socioeconomic-determinants-of-care


By Tom Lawry April 9, 2025
The South China Morning Post is Hong Kong's largest daily newspaper. This article appeared in the April 9th edition where I discuss how AI is already reshaping healthcare and look ahead to envision how it will improve health on a global scale.
By Tom Lawry April 3, 2025
I had the opportunity to sit down with Jane Sarasohn-Kahn to talk about my new book, Health Care Nation - The Future is Calling and It's Better Than You Think . From defining why the American Health System is going in the wrong direction, to discussing the power of a citizen-driven movement, this review gets at the heart of why I wrote this book. Go here f or our discussion. Go here to bookmark this highly-rated blog reporting on transformation issues and opportunities in health and medicine. T.
By Tom Lawry March 31, 2025
Friday, March 28th was the official launch date for Health Care Nation-The Future is Calling and It's Better Than You Think . It is now available through all major booksellers. Amazon named it the #1 (Audible Version) and #2 (Paperback Version) New Release in the Health Care Management Category and the #1 New Release in Health Policy. If you are curious, go here to listen to the Preface and Chapter 1. Special thanks to those who pre-ordered or purchased the book early. T.
By Tom Lawry March 24, 2025
Egberto Willies is a podcast host and commentator who always tries to tease out the "real story" happening behind the scenes of news today. I had the opportunity to sit with Egberto and talk about why America spends more on health care than any other country, and yet, we as citizens are the least healthy in the developed world and most likely to die early. I covered some of the key issues found in my new book, Health Care Nation. Go here to listen to our wide-ranging conversation on health care and our ability to reimagine a better use of our talented health professionals and resources.
By Tom Lawry March 15, 2025
Remember the movie, Jerry Maguire? (Show me the money!). I had dinner last week with Leigh Steinberg…the real Jerry Maguire who was personified in the movie by Tom Cruise. Leigh is a legend in the sports world. Leigh has been one of the greatest advocates in calling attention to the devastating effects of concussions and brain injuries in sports. From the NFL to pee wee sports, Leigh is the guy who drove visibility and protections for athletes everywhere. I had the privilege of being on stage at HIMSS25 with Leigh to talk about his great work and what's ahead for the treatment and prevention of concussions and brain injuries, neuroplasticity, and the future of brain health. T.
By Tom Lawry March 15, 2025
Special thanks to my publisher, Taylor and Francis, for organizing a "soft launch" event in Las Vegas last week for my new book Health Care Nation - The Future is Calling and It's Better Than You Think. While the official launch happens on March 28th with all major booksellers, we had advance copies available for sale. It was great fun to do my first book signings. Already getting good feedback from early readers. A big thank you to early buyers and readers. For more information on the new book, go to www.healthcarenation.us
By Tom Lawry February 7, 2025
Two weeks ago President Donald Trump made waves in the global health community by issuing an Executive Order to pull America out of the World Health Organization (WHO). Founded in 1948, WHO is an agency of the United Nations whose charter is to plan and coordinate the international response to health emergencies as well as help countries monitor, prepare, and recover from disease threats. While not without controversy, WHO is the most recognized global forum for predicting and planning for events affecting the health of humans across the planet. Media coverage of the US withdrawal has focused on political rancor (Trump believes WHO mishandled the pandemic) and funding (While the US is one of 194 participating countries, it funds almost 20% of the agency’s $6.8 billion budget). [i] As the new Administration gives up America’s seat at the table for global health planning, it's important to shine a light on very real issues impacting the health and well-being of Americans. They are worth public scrutiny and debate starting with this statement: America is a First-World Nation Battling its Own Third-World Health Crises America’s health care system is the most expensive in the world. It’s staffed with some of the world’s best health and medical talent. Despite this, we are at the bottom of the list in overall health compared to all developed nations. This includes access to care, administrative efficiency, equity, and health care outcomes. [ii] Americans are among the least healthy people in the rich world and among the most likely to die early. The richest men in America live longer than the average man in any country. The poorest have life expectancies comparable to men in Sudan and Pakistan . [i] If you are a citizen of Mississippi, you probably won’t live as long as someone from Bangladesh . [ii] [ iii] [iv] Maternal mortality rates for American women are worse than in most third-world countries. Even more unexplainable is that Black women are three times more likely to die of childbirth than White women. This gap is worse today than it was when we began keeping records in the early 1900’s. [i] America is a global leader in avoidable amputations. This is mainly due to the improper management of diabetes, which impacts 38.4 million Americans. [ii] 30 million Americans die prematurely each year from preventable diseases. Twenty-seven percent of US health-care spending goes to managing health conditions that are preventable. [iii] As the World Health Organization focuses on increasing its investments in global Public Health, it’s important to note that America’s investment in similar Public Health services is declining. Winston Churchill once said, “Healthy citizens are the greatest asset any country can have.” And so, as we discuss and debate America’s role in creating a healthier world through organizations like WHO, let us actively debate and decide what priorities we will invest in to improve the health of the 330 million people who call America home. [i] Achievements in Public Health, 1900-1999: Healthier Mothers and Babies, Centers for Disease Control (CDC), Achievements in Public Health, 1900-1999: Healthier Mothers and Babies (cdc.gov) [ii] NICHOLAS KRISTOF, How Do We Fix the Scandal That Is American Health Care? New York Times, https://www.nytimes.com/2023/08/16/opinion/health-care-life-expectancy-poverty.html?smid=em-share [iii] Sandro Galea, Nason Maani, The Cost of Preventable Disease in the US, The Lancet, October, 2020, https://www.thelancet.com/journals/lanpub/article/PIIS2468-2667(20)30204-8/fulltext [i] Raj Chetty, Michael Stepner, Sarah Abraham, Shelby Lin, Benjamin Scuderi, Nicholas Turner, Augustin Bergeron, and David Cutler, Income and Life Expectancy in the United States: Executive Summary, The Health Inequality Project, April 2016, https://www.healthinequality.org/documents/paper/healthineq_summary.pdf [ii] NICHOLAS KRISTOF, How Do We Fix the Scandal That Is American Health Care? New York Times, https://www.nytimes.com/2023/08/16/opinion/health-care-life-expectancy-poverty.html?smid=em-share [iii] Life Expectancy at Birth by State, National Center for Health Statistics, https://www.cdc.gov/nchs/pressroom/sosmap/life_expectancy/life_expectancy.htm (cdc.gov) [iv] Life Expectancy at Birth – Bangladesh, World Bank Group https://data.worldbank.org/indicator/SP.DYN.LE00.IN?locations=BD [i] https://www.msn.com/en-us/politics/government/what-is-the-world-health-organization-and-why-does-trump-want-to-leave-it/ar-AA1xFf0l?ocid=BingNewsSerp [ii] Mirror, Mirror 2024: A Portrait of the Failing U.S. Health System, Commonwealth Fund, September, 2023, https://www.commonwealthfund.org/publications/fund-reports/2024/sep/mirror-mirror-2024
By Tom Lawry February 5, 2025
Excited to be heading to Australia this week as part of a five-city talk tour organized by UBS Australia. They’ve assembled a great lineup of speakers who will be exploring the evolving global landscape in business and health tech. I'm keynoting on what's next for AI. The cities and dates for the tour include: Brisbane: February 12 Adelaide: February 13 Melbourne: February 17 Sydney: February 18 Perth: February 20 Along the way I'll also be catching up with some of my favorite AI and digital health experts who are doing great things "Down Under." Oh yeah… It’s summertime in Australia. Not so much in Seattle. T.
By Tom Lawry January 28, 2025
I’ve been pondering how many journalists and podcasters I’ve ticked off when answering this question: Where will AI be in a year? My answer has always been simple and honest: No one knows. This week the Chinese start-up DeepSeek is the latest shift in AI’s tectonic plates. Seemingly out of nowhere, it became the top-rated AI app in the United States. Deepseek’s new, open-source AI model rivals the abilities of OpenAI's most recent model—with far less investment and using reduced-capacity chips. Training costs for ChatGPT-4 were over $100 million. Deepseek’s investment was supposedly $6 million. Deepseek’s model improves energy efficiency making AI more accessible to more people and industries and could be welcomed news when it comes to AI’s environmental impact. There’s a lot to be learned about Deepseek’s capabilities. For now, it certainly ups the ante in the AI “space race” for global tech titans and governments. I can hear the hype machines starting to churn as I write this. Here’s a solid piece from Scientific American that outlines what is known. And so: Where will AI be in a year? No one knows. T.
By Tom Lawry January 23, 2025
I am pleased to announce that I have a new book coming in April: Health Care Nation - The Future is Calling and It's Better Than You Think. Whether a patient, health consumer, physician, nurse, health executive, or elected official, somewhere deep in our brains is this simple truth: the American health system isn’t working, and it will only get worse if we don’t do something about it. Despite spending more money per capita on healthcare than any other country in the world, the U.S. struggles to match other nations in life expectancy, health outcomes and general well-being. Meanwhile, the system spends more on unnecessary, ineffective, and wasteful services than what we collectively invest in K-12 education in America. All the while, our health status is declining. For the first time, kids born today may not live as long as their older siblings. Health Care Nation shines a light on the deep interconnectedness between the health of people and the health of a nation. It’s about the opportunity and responsibility each of us has to reimagine and reengineer a system that focuses on keeping all citizens healthy and caring for them when they are not. Health Care Nation takes readers on a journey to understand the fundamental issues driving the system in the wrong direction. It focuses on helping each reader find or sharpen their voice in what should change based on their views, values and experiences. Health Care Nation awakens readers to the possibilities that exist today that are right in front of us if only we choose to see them. It creates an understanding of the forces at work in healthcare today that are driving us in the wrong direction, instilling readers with a sense of activism that mobilizes them to take action. The ultimate goal of this book is to help everyone find and use their voice to drive positive change. Health Care Nation is designed to help readers understand the role they can play and actions they can take to determine the health and economic well-being for generations to come. My publisher is doing an early book launch at the HIMSS conference in Las Vegas March 3-6. Would love to see you if attending. Look for me at the HIMSS bookstore near the exhibit hall. I'll be signing advance copies. Health Care Nation is also available for preorder on Amazon. For more information about the book go to www.healthcarenation.us . T.
Show More
Share by: