Tom Lawry • January 2, 2024

Genetic Code vs. Zip Code – The Social Determinants of Health

“The future is already here. It’s just not evenly distributed.”

                                               -William Gibson, Futurist

 

With today’s growing array of AI capabilities and the explosive growth in both the types and quantity of data available to help monitor and manage health, here’s a question: Which is a better predictor of health status – your genetic code or your zip code?


Where you live affects how you live. It impacts whether you have access to healthy food, places to exercise, or health services when needed. Your “living location” also affects your personal and family’s economic prosperity based on the availability of jobs, unemployment rates, educational and training opportunities. These “social” factors shape and determine health and longevity across your lifespan.


Social determinants of health (SDOH) matter when it comes to addressing how we improve the health status of individuals, communities, and nations.  SDOH are conditions where people live, learn, and work that affect a wide range of health and quality-of life-risks.[i] Whether at the international, regional, state or local levels, the distribution of money, power, and resources shapes these circumstances. [ii]


Here’s an example: Two 60-year-old women live 10 miles apart in the Washington, DC area. They’ve both been prescribed beta-blockers for high blood pressure, have family histories of Type 2 diabetes, and have missed their last few annual check-ups. Shouldn’t their care plans be the same?


Clinically, they’re identical images. However, one piece of data dramatically tilts the equation. Their zip code. One will likely live 33 years longer based on their location. This dramatic life expectancy gap can be chalked up to differences in income, education, and access to grocery stores.[iii]

Traditional Health Systems have historically used data to understand the physiologic aspects of a health or medical condition. Such data is important in making diagnoses and managing health, but only shows part of the picture. Social and environmental factors are much more indicative of a patient’s health outcome than once thought. One study suggests that 60% of a patient’s healthcare outcome is driven by their behavior and social and economic factors, 10% by their clinical care, and 30% by their genetics.[iv]


Unfortunately, a study by American Health Information Management Association (AHIMA) found that while nearly eight in 10 U.S. healthcare organizations collect social determinants of health (SDOH) data many are not making good use of it because of challenges related to the collection, coding, and use of this clinically relevant data.[v] 


The Color of COVID

Neighborhoods with large populations of Black Americans tend to have lower life expectancies than white, Hispanic, or Asian communities. Such racial differences reflect the places where people live, not the individual characteristics of people themselves.[vi]

The early stages of the COVID-19 pandemic gave voice to these issues. At the beginning of the pandemic, the data showed that Black Americans were twice as likely to die from COVID-19 even though they were a smaller percentage of the overall population.


In taking a closer look, two things became self-evident—first, higher death rates related to where people lived. Second, the “twice as likely to die” was a statistical average. Underneath this average was the true story. In reality, if you were Black and living in Washington DC, you were six times more likely to die of COVID at that time. Living in Michigan meant that you were four times more likely to die of COVID.[vii]


Black communities are less likely to have access to resources that promote health, like grocery stores with fresh foods, places to exercise, and quality healthcare facilities. This is true even in middle-class neighborhoods.[viii] [ix] [x]

A table showing the social determinants of health

Artificial Intelligence (AI) as a Turning Point

AI gives us the ability to better understand and proactively address social determinants impacting health.


To factor SDOH into health planning, health organizations must first be able to identify consumers facing adverse SDOH. Once identified, such factors can be incorporated into personal health management and population health strategies.


AI can help automate the identification of people whose health is likely impacted by their living situation. Opportunities include adding intelligent features to EMRs and proactive assessments of patient populations. Such activities help to identify and triage at-risk populations and enable organizations to build intelligent workflows for referrals and follow-up.


One study found that AI accurately predicted inpatient and emergency department utilization using only publicly available SDOH data such as gender, age, race, and address.[xi]


AI promises to make it more practical to incorporate SDOH into care management and population health strategies. AI can identify consumers whose health issues are related to SDOH and then help clinicians with targeted interventions to help them better manage their health while maximizing the use of resources.


Understanding and incorporating Social Determinants of Health in health planning is at the heart of moving toward healthier citizens and communities. We are seeing a trickle rather than a stampede of activity to leverage the power of SDOH. What can we do to make this go faster?


 For a deeper dive download this free whitepaper from the American Health Information Management Association (AHIMA).


Endnotes:


[i] Centers for Disease Control (CDC). https://www.cdc.gov/socialdeterminants/index.htm

[ii] Outright International at the UN. [ Feb; 2022 ]. 2018. https://outrightinternational.org/content/world-health-organizations-says-being-trans-not-mental-disorder

[iii] Greg Kefer, Zip codes have become a better predictor of health outcomes than genetic codes. Technology may be ready to fix that.Medcity News, August 24, 2021, https://medcitynews.com/2021/08/zip-codes-have-become-a-better-predictor-of-health-outcomes-than-genetic-codes-technology-may-be-ready-to-fix-that

[iv] Shroeder, SA. (2007), “We Can Do Better – Improving the Health of the American People,” NEJM, 357:1221-8

[v] AHIMA White Paper Identifies Opportunities and Challenges with Collecting, Integrating, and Using Social Determinants of Health Data, American Health Information Management Association (AHIMA), February, 2023, https://www.ahima.org/news-publications/press-room-press-releases/2023-press-releases/ahima-white-paper-identifies-opportunities-and-challenges-with-collecting-integrating-and-using-social-determinants-of-health-data/

[vi] U.S. Small-area Life Expectancy Estimates Project: Methodology and Results Summary, NATIONAL CENTER FOR HEALTH STATISTICS, September 2018. https://www.cdc.gov/nchs/data/series/sr_02/sr02_181.pdf

[vii] APM Research Lab. The Color of Coronavirus: COVID-19 deaths by race and ethnicity in the

U.S. Data updated as of June 10, 2020. Accessible via: https://www.apmresearchlab.org/covid/deaths-by-race

[viii] Ibid

[ix] Nicole I. Larson, PhD, MPH, RD Mary T. Story, PhD, RDMelissa C. Nelson, PhD, RD. Neighborhood Environments Disparities in Access to Healthy Foods in the U.S., American Journal of Preventive Medicine. November 03, 2008, :https://doi.org/10.1016/j.amepre.2008.09.025

[x] Rayshawn, Ray, An Intersectional Analysis to Explaining a Lack of Physical Activity Among Middle Class Black Women

Wiley Online Library, September 2014, https://doi.org/10.1111/soc4.12172

[xi] Soy Chen, MSDanielle Bergman, BSN, RNKelly Miller, DNP, MPH, APRN, FNP-BCAllison Kavanagh, MSJohn Frownfelter, MD, MSISJohn Showalter, MD, Using Applied Machine Learning to Predict Healthcare Utilization Based on Socioeconomic Determinants of Care. The American Journal of Managed Care, January 2020, Volume 26, Issue 01. https://www.ajmc.com/view/using-applied-machine-learning-to-predict-healthcare-utilization-based-on-socioeconomic-determinants-of-care


By Tom Lawry May 26, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
By Tom Lawry April 21, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
By Tom Lawry March 25, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
By Tom Lawry March 22, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
By Tom Lawry March 3, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
By Tom Lawry February 24, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
By Tom Lawry February 20, 2026
Excited to share FINN Partners’ new eBook: Human-First Health Information: How AI, Data, and Innovation Are Rewriting the Future of Care. As healthcare enters a new era of AI-enabled decision-making and data-driven transformation, one principle remains essential: human-first health information. Trusted, accessible, actionable insights that improve outcomes and strengthen patient experience. I contributed a chapter focused on mastering your AI learning journey.  Click on this link to download a free copy. T.
By Tom Lawry February 11, 2026
Had bumper stickers existed in the 1850s, Dr. John Snow might have had one on the back of his carriage that later became popular in the 1960s with the counterculture crowd that read: Subvert the Dominant Paradigm It was 1854, and a deadly cholera outbreak was tearing through London. At the time, the medical establishment believed cholera spread through miasma—a poisonous cloud of bad air. John Snow, an unknown physician who lived in the affected neighborhood, saw something different. As he watched neighbors die, he became convinced the disease wasn’t airborne—it was waterborne. When Snow presented his theory to London’s medical leaders, he was dismissed. But he persisted. Through interviews, careful observation, data tables, and his now-famous map, Snow traced the outbreak to a contaminated water pump. His work helped stop the epidemic—and gave rise to what we now call epidemiology. Healthcare has been here before. Fast-forward to the 1970s. Even with mounting evidence, endoscopic surgery faced strong resistance. Leading surgeons believed “large problems required large incisions.” Minimally invasive “keyhole” surgery was dismissed. Today, endoscopy is recognized as one of the most important breakthroughs in modern medicine. Change is hard—especially in healthcare. Since medicine emerged as a data-driven scientific discipline, progress has depended on leaders willing to challenge prevailing assumptions. Vaccines. Antibiotics. Sanitation. Clean water. Preventive care. None of these advances came from doing more of the same. Standing behind every major leap forward were leaders who shared two traits: They saw problems through a different lens. They were willing to challenge the status quo to make healthcare better. To be clear: thinking differently does not mean ignoring evidence or freestyling in the operating room. Medicine depends on rigor, standards, and proven best practices. But progress happens when we apply that science in new ways—more inclusive, more efficient, and more effective ways. The art and science of thinking differently Steve Jobs famously made “Think Different” a rallying cry, reminding us that the people who change the world are often the ones who see it differently. True innovators connect the unconnected. They combine ideas across disciplines. They don’t just play the game better—they change the game. Yet not all leaders are equal when it comes to innovation. Research shows that successful innovators spend significantly more time deliberately trying to think differently. For many people, this doesn’t come naturally—and it can feel uncomfortable or exhausting. The good news? Thinking differently is a skill, not a gift. Most of our innovation capacity is shaped by environment and practice, not genetics. With repetition, what once felt uncomfortable becomes energizing—and that’s when the best ideas emerge. History is full of reminders that even breakthrough ideas take time to find their true purpose. Early visions for the telephone included using it merely to notify people that a telegraph message had arrived. And now, here we are—with AI. AI has exploded into healthcare and society, driving change at a pace few organizations are prepared for. What works today will feel outdated tomorrow. Leaders who are complacent with the current state of healthcare will be eclipsed by those who think differently, plan creatively, and act with intent. While many health leaders talk about innovating with AI, I’m looking for the misfits—the ones whose ideas make traditionalists uneasy, but who ultimately move health and medicine forward. They’re the ones who’ve always changed the world. Could that be you?  T.
By Tom Lawry February 3, 2026
𝗟𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 𝗶𝗻 𝗝𝗼𝗵𝗮𝗻𝗻𝗲𝘀𝗯𝘂𝗿𝗴, 𝗜 𝗰𝗮𝘂𝗴𝗵𝘁 𝗮 𝗴𝗹𝗶𝗺𝗽𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗳𝗿𝗶𝗰𝗮—𝗮𝗻𝗱 𝗶𝘁 𝗱𝗶𝗱𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗶𝘁𝘀 𝗯𝗿𝗲𝗮𝘁𝗵𝘁𝗮𝗸𝗶𝗻𝗴 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲𝘀 𝗼𝗿 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀. 𝗜𝘁 𝗰𝗮𝗺𝗲 𝗳𝗿𝗼𝗺 𝗮 𝗻𝗲𝘄 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗻𝗴, 𝘁𝗲𝗰𝗵-𝘀𝗮𝘃𝘃𝘆 𝗔𝗳𝗿𝗶𝗰𝗮𝗻𝘀 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗼𝗱𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝗲𝗻𝘁. AMLD Africa brought together at the University of the Witwatersrand students and emerging tech entrepreneurs from across Africa for four days of learning, networking, and serious thinking about what’s possible. From delivering digital services to some of the world’s most remote, low-resource communities to upskilling Africans at scale and building sustainable solutions with global relevance, the ambition on display was extraordinary. What impressed me most wasn’t just the depth of technical knowledge in the room—it was the hunger. The passion. And the clear sense of responsibility these young Africans feel to use AI and digital tools to improve Africa and, in doing so, improve the world. If this generation is any indication, Africa’s future is not just promising—it’s already being built. To the students and entrepreneurs, I met: 𝗬𝗼𝘂’𝘃𝗲 𝗴𝗼𝘁 𝘁𝗵𝗶𝘀. 𝗚𝗼 𝗼𝘂𝘁 𝗮𝗻𝗱 𝗱𝗼 𝗴𝗿𝗲𝗮𝘁 𝘁𝗵𝗶𝗻𝗴𝘀. T. #AMLDAfrica #ArtificialIntelligence #Africa #Innovation #Leadership #FutureOfWork #AIForGood #AfricaRising
By Tom Lawry January 20, 2026
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
Show More